Do a
self-assessment of your written and oral communications.
Talk with your associates, review a sampling of
the correspondence and emails that to out each day, solicit input from trusted
colleagues, stand in your customers’ shoes for a day.
Are your messages:
Well organized and easy to understand?
Grammatically accurate?
Professional in appearance?
Targeted to your audience?
Do your messages:
Generate additional business?
Reflect the desired image?
Produce intended results?
Set you apart from competitors?
What recommendations are suggested?